Many applicants continue to underestimate the importance of social networks in their MBA admissions process. Much like a company’s social media presence helps establish and reinforce their brand, correctly using social networks also provides a stage to showcase your own personal brand.
The major social networks have distinct traits and benefits to using them, and curating an appropriate presence can prove beneficial to the admissions process. LinkedIn is only one of those networking platforms. In fact, many institutions use their alumni as the first-line vetting tool. It is human nature to be curious, so the alumni will “google” you to get to know you before the call, so a top-notch personal brand on LinkedIn is vital.
Please join us for a quick 30-minute discussion on Leveraging LinkedIn to Stand Out in Your MBA Applications, and bring as many questions as you have to the discussion (or just come and learn from others’ questions).